Cooking area, upstairs and every surface in between.
A bag the size of a room, built as the centrepiece.
The staff fleet, branded so it worked as signage on the move.
Wrap Cube are insanely talented. They’re able to understand your vision and execute it to the highest standard. Thank you so much for all your help and work over our festival season.
Nando’s wanted their event space at Reading Festival to feel like a Nando’s from the moment you walked up to it, not a tent with a logo on the front. That meant the cooking area, the upstairs deck, the staff vehicles and a centrepiece people would queue to photograph.
Festival build days are short and the site is a field. Everything had to be printed, laminated and cut in Caterham so that fitting on site was quick and survived a weekend of weather.
We branded every surface of the space, including the cooking area and the upstairs deck, with printed graphics matched to Nando’s artwork. The oversized tote was built as a stand-alone structure and wrapped in the same print.
The golf buggies used to move staff around the site were wrapped in Nando’s livery, so the fleet doubled as moving signage across the festival.
The space stood out across the site all weekend and the client has come back for the following festival season. The quote above is theirs.
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