Refit graphics throughout the building.
Built and branded as the entrance to the pitches.
A stadium selfie wrap inside the lift.
Branded so the whole route to the pitch reads as match day.
Every corner of the building had to feel like match day. The tunnel and the lift wrap are the two things people photograph.
Powerleague asked us to take their flagship branch and make the walk from the door to the pitch feel like walking out at a professional stadium. Walkways, signage, a players’ tunnel and the lift all needed graphics that worked together.
We designed and fitted branded graphics along every walkway, illuminated signs at key points, a players’ tunnel as the entrance to the pitches, and a stadium selfie wrap inside the lift so customers could photograph themselves as the doors opened.
An ordinary sports facility turned into a venue that reads as match day from the door to the pitch. The lift wrap in particular gets shared by customers, which was the point.
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